Rational Motives and Emotional Motives. Rational Motives imply that consumers select goals based on. totally objective criteria such as size, weight, price, or miles per gallon. Emotional Motives imply the selection of goals according to. personal or subjective criteria (e.g. pride, fear, affection, or status).
What is rational motive?
Rational motives are reasons to purchase based on facts or logic. Rational motives include factors such as saving time or money or obtaining the highest quality or greatest value. Rational buying motives may influence many purchases, but they are especially important for expensive purchases.
What is difference between emotional and rational?
Being rational involves reason and is usually based on facts of reason. Being emotional involves emotions.
What are examples of rational buying motives?
Rational product buying motives include the following:
- Safety or Security: Desire for safety or security is an important rational buying motive influencing many purchases. …
- Economy: ADVERTISEMENTS: …
- Relatively low price: …
- Suitability: …
- Utility or versatility: …
- Durability of the product: …
- Convenience of the product:
What is a emotional motive in marketing?
Emotional motives refer buying reasons that rise from impulse and psychological needs rather than careful thought and analysis. Category: Entrepreneurship & Small Business.
What are rational emotions?
Finally, emotions can be rational in the sense that they can be used to achieve certain basic human goals and aspirations. Getting angry may be an important step in motivating oneself to face obstacles and overcome them.
Who is rational person?
A rational person is someone who is sensible and is able to make decisions based on intelligent thinking rather than on emotion.
What is a rational mindset?
To many theorists, the rational mind is a thing or process that: (a) guides sensible or logical action, (b) avoids emotion or bias in judgment, (c) maximizes some good or function, and (d) produces universally optimal results (see Kahneman, 2003 for further elaboration).
What is an example of an emotional purchase?
He doesn’t necessarily need to eat right now, but he went ahead and purchased anyway. That is an example of an emotional purchase. … For instance, shivering due to the cold weather is instinct, which gives the person the need to feel warm, and therefore a motivation to purchase clothing.
What are buying motives explain emotional product buying motives?
Buying Motives of Consumers: … Buying motives of a buyer refers to the influences or motivations forces which determine his buying. In other words, a buying motive is the inner feelings, urge, instinct, drive, desire, stimulus, thoughts, or emotion that makes a buyer buy a certain product or service to satisfy his needs.
Do households make emotional or rational buying decisions?
People have both logical and emotional buying motives. Recent consumer surveys show that, in most cases, 20% of the decision to make a purchase is logical and 80% is emotional. Logic is reason supported by facts. Emotions are feelings that cause us to act and react and can be a large influence in our buying habits.
Which of the following is a rational patronage motive?
Usually, people would like to purchase their requirements from a shop where they get courteous treatment. 8. Reputation of the shop: Reputation of the shop for honest dealings is also one of the rational patronage buying motives.
What is an emotional consumer?
Customer emotion is a measure of how customers feel about their experience with a company.
What is emotional product?
The consumer at times, is driven by emotions while buying certain products. In such cases, the consumer does not bother to make intelligent or right decision. Emotionally, the buyer develops a sort of affection towards the product. …