Consumer behaviour theory is the study of how people make decisions when they purchase, helping businesses and marketers capitalise on these behaviours by predicting how and when a consumer will make a purchase.
What are the two important theories of consumer Behaviour?
There are two types of theories that explain consumer behavior – the traditional or old theories and modern or contemporary theories. The traditional theorists would believe that consumers behave mechanistically. Their views about consumers may be compared with that of the economic philosophers’ views.
What is Consumer Behaviour with example?
Extensive decision making.
Consumers spend time carrying out research and comparing multiple products. They check product ratings and also ask friends or sales professionals. The process takes longer to complete. For example, when buying a TV, people spend a long time going to different shops and comparing products.
What are the 4 types of consumer behavior?
There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior. Consumer behavior types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands.
Who gave theory of consumer Behaviour?
1. Theory of Reasoned Action. Martin Fishbein and Icek Ajzen originally conceived the theory of reasoned action: a consumer behavior theory that focuses on the relationship between marketing and the preexisting attitudes consumers bring to their purchasing decisions.
Why we study the theory of consumer behavior?
Study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer to buy a product. It is important to assess the kind of products liked by consumers so that they can release it to the market.
What is the ToRA model?
The theory of reasoned action (TRA or ToRA) aims to explain the relationship between attitudes and behaviors within human action. … TRA states that a person’s intention to perform a behavior is the main predictor of whether or not they actually perform that behavior.
What is consumer behavior PDF?
definition of consumer behavior is “The study of individuals, groups, or organizations and the. processes they use to select, secure, use, and dispose of products, services, experiences, or ideas. to satisfy needs and the impacts that these processes have on the consumer and society.”