There are three key strategies to reduce or minimize cognitive dissonance: • Focus on more supportive beliefs that outweigh the dissonant belief or behavior. Reduce the importance of the conflicting belief. Change the conflicting belief so that it is consistent with other beliefs or behaviors.
How can we reduce cognitive dissonance?
Dissonance can be reduced in one of three ways: a) changing existing beliefs, b) adding new beliefs, or c) reducing the importance of the beliefs.
What are four ways that consumers reduce Postpurchase dissonance?
How do Consumers Reduce Post Purchase Dissonance?
- Quality Control. …
- Set Correct Expectations. …
- Send Proactive Communications. …
- Warranty, Exchanges, and Service. …
- Offer Flexible, Self Service-Based Returns. …
- Ask for Feedback.
What is dissonance reducing?
the process by which a person reduces the uncomfortable psychological state that results from inconsistency among elements of a cognitive system (see cognitive dissonance).
What is cognitive dissonance in consumer Behaviour?
Cognitive dissonance is an internal conflict that people have when their differing beliefs and opinions collide. A marketer who can resolve such conflicts may help consumers choose their brand’s products.
What should marketers do in dissonance reducing buying behaviour?
Dissonance-reducing buying behavior happens when consumers are highly engaged with an infrequent, expensive, or risky purchase but view minimal difference among brands. Definition (2): Dissonance-reducing buying behavior takes place when the consumers are greatly involved but notices little difference among brands.
How do firms enhance post-purchase satisfaction and reduce cognitive dissonance?
How do firms enhance postpurchase satisfaction and reduce cognitive dissonance? Build realistic expectations, Demonstrate correct product use, Stand behind the product or service, Encourage customer feedback, and Periodically make contact with customers and thank them for their support.
What would you do to reduce post-purchase cognitive dissonance quizlet?
To reduce the post-purchase dissonance, marketers need to always care about the customers’ feedback and improve the products to make the product which is close to customers’ images, and not make the advertisement which is exaggerated. You just studied 10 terms!
What is dissonance reducing buyer?
in consumer behaviour, any activity that is aimed at lessening the tension or feelings of discomfort and unease which accompany an unfamiliar purchase.
What is dissonance reducing buying behavior with example?
Dissonance-reducing buying behaviour occurs when the consumer is highly involved but sees little difference between brands. This is likely to be the case with the purchase of a lawn mower or a diamond ring.
What are the basic ways we try to reduce cognitive dissonance quizlet?
What are the three major ways in which we reduce cognitive dissonance? 1) We can change our behavior to match our beliefs and attitudes 2) We can modify relevant cognition by attempting to justify behavior by altering existing beliefs to that they are consistent with the undesirable behavior.
Why do marketers need to understand cognitive dissonance?
Identifying cognitive dissonance in existing customers allows marketers to pinpoint the micro-influencers that may help alleviate the tension and sway their belief towards a feeling of satisfaction with the purchase and possibly even advocacy.
How do consumer choices affect their purchasing behavior?
Personal factors: Audience demographics such as age, culture, profession, age and background play major roles in forming consumers’ interests and opinions. Social factors: A person’s social groups affect how they shop. Their income, education level and social class influence their buying behaviors.
How can cognitive dissonance occur while purchasing fashion product?
Cognitive dissonance occurs when people have to choose between two equally attractive goods. The unpleasant feeling, in turn, leads to a consequent pressure to reduce it. … Contradicting to previous research, the results showed that cognitive dissonance occur even for goods categorized as low involvement purchases.